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Event Details
MATTINA
ore 9.30 Registrazione partecipanti
ore 10.00 Apertura dei lavori – Saluto del Presidente
della Provincia Leonardo Marras
ore 10.15 Il brand “Maremma”. Intervengono:
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Francesco Tapinassi Direttore dell’ApT
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Prof.ssa Roberta Milano, Master in Marketing Territoriale e Web Marketing Turistico al Campus Universitario di Savona - Università degli Studi di Genova
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Robert Piattelli, BTO University
Presentazione della ricerca del Consorzio Maremmare
ore 11.00 Coffee Break
ore 11.15 Apertura laboratori tematici
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Turismo sostenibile: il modello Maremma e l’integrazione con la promozione regionale
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Fruizione del patrimonio artistico e archeologico
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Vacanza attiva: la Maremma grande palestra outdoor
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Vacanza come esperienza: il passaggio dal cliente all’ospite
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Integrazione tra produzione enogastronomica e offerta turistica
0re 13.00 Pranzo – riservato ai partecipanti ai laboratori
POMERIGGIO
ore 14.30 Ripresa dei lavori - Tavola Rotonda. Intervengono:
– Paolo Cocchi, Assessore alla Cultura, al Turismo e al Commercio della Regione Toscana
– Gianfranco Chelini Assessore al Turismo della Provincia di Grosseto
- Emilio Bonifazi Sindaco di Grosseto
– Gianni Lamioni Presidente della CCIAA di Grosseto
ore 15.15 Presentazione dei risultati dei laboratori tematici a cura di Francesco Tapinassi
Presentazione del progetto "Costa della Vela" a cura di Alessandra Sensini
Presentazione del nuovo logo dell’ApT Maremma
Presentazione dei risultati della campagna regionale “Voglio vivere così” a cura di Ermanno Bonomi Dirigente della Regione Toscana alle Politiche per il Turismo
Presentazione del nuovo sito internet dell’ApT Maremma
Presentazione della campagna social media a cura della Fondazione Sistema Toscana
Presentazione della nuova piattaforma CRM (Customer Relationship Management)
Nuove metodologie di ricerca statistica a cura Alessandro Tortelli Centro Studi Turistici di Firenze
a seguire Interventi del pubblico e conclusioni
When & Where
Fattoria La Principina
S.P. 158 Principina
58100 Grosseto
Italy
Thursday, March 25, 2010 at 9:30 AM (ET)
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